
Blue Sky Blinds IS a FAMILY-OWNED window treatment company located in Richmond, Virginia. THROUGH COLLABORATIVE DISCUSSIONS with the company's owneR, JACOB GURALNIK, I DESIGNED a VISUALLY refreshing and legible logo that REFLECTS BOTH the LEGITIMACY of HIS COMPANY and HIS UNIQUE PERSONABILITY AS A DEDICATED SMALL-BUSINESS OWNER. This PLAYFUL AND CONTEMPORARY DESIGN APPROACH TO A MULTI-GENERATIONAL BUSINESS SERVES TO MODERNIZE the brand's visual identity WHILE ensurING itS recognizability AND LONGEVITY within the LOCAL community.

Logo Variation #1

Logo Variation #3

