Role
Lead Designer
Tools
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Lead Designer
Tools
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Challenge
The business needed a cohesive and professional brand presence to build trust with local customers and create consistency across marketing channels.
Solution
Led the development of a full brand identity system, including a redesigned logo and a comprehensive brand guidebook. Designed direct mail flyers and supporting marketing materials, ensuring consistency across print and digital touchpoints.
Outcome
Established a clear and recognizable brand identity that improved visual consistency and strengthened customer-facing communications. Provided the business with organized, reusable assets to support ongoing marketing efforts.
The business needed a cohesive and professional brand presence to build trust with local customers and create consistency across marketing channels.
Solution
Led the development of a full brand identity system, including a redesigned logo and a comprehensive brand guidebook. Designed direct mail flyers and supporting marketing materials, ensuring consistency across print and digital touchpoints.
Outcome
Established a clear and recognizable brand identity that improved visual consistency and strengthened customer-facing communications. Provided the business with organized, reusable assets to support ongoing marketing efforts.
Brand Identity Guidelines Digital Booklet
Logo Design & Variations
Double-Sided Promotional Mailer
Front - Glossy 9"x7"
Back - Matte 9"x7"
