Role
Independent Designer (Volunteer)
Tools
Procreate, Adobe Illustrator, Adobe InDesign
Independent Designer (Volunteer)
Tools
Procreate, Adobe Illustrator, Adobe InDesign
Challenge
Develop a design that aligned with the station’s brand and appealed to its community, while supporting a fundraising campaign for a new building.
Solution
Created an original design based on direction from station leadership and stakeholders. Adapted the artwork for multiple formats, including t-shirts and 11x14 prints, ensuring consistency and production readiness.
Outcome
Design was successfully produced and sold as part of the campaign, contributing to approximately $6,000 in fundraising revenue. Strengthened brand engagement through visually compelling merchandise.
Develop a design that aligned with the station’s brand and appealed to its community, while supporting a fundraising campaign for a new building.
Solution
Created an original design based on direction from station leadership and stakeholders. Adapted the artwork for multiple formats, including t-shirts and 11x14 prints, ensuring consistency and production readiness.
Outcome
Design was successfully produced and sold as part of the campaign, contributing to approximately $6,000 in fundraising revenue. Strengthened brand engagement through visually compelling merchandise.
97.3 WRIR Merchandise Illustration
Original Illustration
Updated Vector
Final Design
97.3 WRIR Fundraiser T-Shirt
97.3 WRIR Fundraiser 11x14 Art Prints
